The master head for this magazine is shown in the top left
hand corner of the cover, NME are a big well-known magazine and they use their
convectional logo so people can instantly identify it. NME logo is written in
big clear blocks, which gives a good easy to notice effect. The usual colour
code for NME is black, red and white, however in this specific magazine the
colours used are white and yellow. This could have been done to add more
emphasis to the photo of Plan B, who is swearing, which is unusual to show on a
magazine. Therefore it could suggest that the unusual colour scheme can
compliment the not often used hand gesture. This is non conventional to what
NME would usually portray with their magazine covers which helps it stand out
and look more significant.
The cover lines are mainly on the left of the magazine so
the whole of the image can be revealed in a clearer light. The uses of the
cover lines are affective because the main title is in a vibrant yellow, which draws
attention of the target audience because the colour stands out a lot compared
to the background it is placed on. They are also in a colour format, which runs
alternatively, this adds a more professional look to the magazine. On the cover
the main heading is positioned directly below the image, which instantly is
drawn attention too because of the big, bold font used. The use of the
priministers name shows contrast with the image of Plan B, the headings saying
‘David Cameron be very afraid’ can make different target audiences want to read
on and see why the priminister should be scared of the rapper.
The main image used on the magazine is an iconic close up
shot of artist Plan B who is starting into the camera and swearing. This look
is seen as a rebellious look and could target a youth audience. The fact Plan B
is smoking can emphasis his rebellious look and it also fits in with the type
of music he produces. This look can be used to attract a younger target
audience and lure the customers into buying the magazine. His eyes look fierce
and he is showing a sharp facial expression, which adds further emphasis to the
image he is portraying. He also seems to have a non-caring attitude by his body
expression showed which can show further contrast between the image and the
main cover line.
I believe this cover by NME is unique and unconventional
which draws a lot more attention to the magazine. The use of the alternative
colours in the cover lines are affective and the unconventional colour scheme compliments
the stereotypical criminalistic image.
Very detailed analysis Sam, well done. I would agree - it is a very unconventional cover, but certainly an effective one.
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