CLASH Magazine Examples

These are some covers by magazine Clash, i really like the covers, my main liking is the title, i believe the font is very simplistic and gives a clean look which suits the tidiness and simplistic look of the magazine. The masthead font is a very nice font in my opinion, it is bold and clear and the reader can instantly interpret it. I also like how they use different coloured backgrounds, not usually white, this still allows the image to stand out swell as the font compared to the convention black on white.

Institution

IPC media are a big institution that publish famous magazine NME. It is the longest published and most respected music weekly in the world.

IPC media is the UK’s leading consumer magazine and digital publisher, which gives the institution an edge when competing with others. They produce a huge variety of magazines including big names like Nuts and Now.

IPC media would be a perfect institution to publish my magazine because they are already ready a very high profile magazine publisher therefore they would easily be able to promote the magazine and distribute it.

Media Pitch

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Final pitch for my media magazine. I believe it includes all the key concepts needed.

Magazine Title

BASIC

I have decided to call my magazine BASIC; this is because I believe it is a small, 5-letter catchy word, which people can relate to in many different ways.

To begin with basic can correlate with how I want my magazine to be, which is simplistic and conventional, this is a main reason to why the word fits in. Along with this I wanted the name of my magazine to be short, this is because long titles can cause the masthead to be to cramped together, which could give off an unprofessional look. If I use a simplistic font I could make the word really stand out which would have a good affect on the audience. Other names that i was considering to use where IMAGE and PULSE, but overall i found basic had an edge

The title has an opposite affect on the genre because no music is really basic or simple; it all takes a lot of time and effort etc. to produce. Music is very complex. Some inspirations for my magazine title were CLASH, NME and VIBE. Clash magazine was a real inspiration because it is also a simplistic 5-letter word, which has a good ring to it; both names are also easy to remember as well.

Here is the word basic in a few different fonts, this is giving me an over all view on what font works best with the name and magazine itself. These fonts use wont necessarily be the font I use for the magazine however it will be a few I am considering:

BASIC BASIC BASIC BASIC BASIC BASIC

Audience Profile

He will be spend most of his spare time reading through music magazines which reveal un heard of bands so he can brag and show off to his friends claiming he created them and he was the first one to hear them. Along with this he will love going to big festivals like reading and leads so he can get a nice collection of music bands and small gigs with non-mainstream bands that any particular person wouldn’t enjoy going to. He will enjoy going shopping with friends of similar interests to buy vintage clothing and vinyls. He will enjoy using social networking sites, specifically Instagram taking vintage look photos of his recent purchases.

He will usually wear black spray on skinny jeans (or other minimal colours) revealing his ankles or plain socks, sometimes he might even have huf plant life socks on show. He will never wear clothes, which show off a brand, instead he would chose to wear expensive clothing brands, which are neat and give off a vintage look. He will wear fully buttoned shirts with the sleeves very high up, and also plain t-shirts, which will also have sleeves, rolled up very high. He will also claim he was the first person to start rolling his sleeves. He will always like to have a watch on, watches which vary from retro/vintage along with tacky bracelets and festival bands from many years ago, to prove a point. He will either show off his new short back and side’s haircut with no blend a tall, a casual messy long look or wear a snapback or vintage beanie. Footwear will consist of authentic vans, creepers and boat shoes. Furthermore he will wear denim jackets, oversized coats and an indie femanine backpack. 

Music:

He will listen to a lot of different genres of music but artists in each genre that he doesn’t believe anyone knows. His primary genres that he loves the most will be alternative/indie music, bands like the vaccines and the foals. He will never illegally download any of his music from websites using torrents but he will buy every song from iTunes, to prove that he loves his music so much.

He will enjoy reading music magazines like NME, which will help fulfil his knowledge on indie/alternative bands, however he will also purchase magazines of different based genres like complex because he also likes this style of music.

The audience will be happy in buying my magazine for £5 because he will be able to get a great understanding on some great indie bands that nobody has heard off, which would make him feel like the creator. Along with this the simplistic and minimal look will lure him into buying.

Audience Research

Audience Research by

Language Register

Language Register by

FONTS

In the magazine it is important for the font to not only fit the genre of the magazine but also to look professional and make a good first impression to the reader, for example, hard to read informal font would not suit a magazine because it would be uncomfortable for the audience to read and interoperate.

I have come up with a selection of fonts, which I believe could be ideal for my magazine. The fonts for both mastheads and cover lines + straplines are clear easy to read fonts. I want the font to be simplistic and conventional. For my masthead I want the font to be clear, bold and eye catchy. This is because the font is the first thing the reader looks at, along with the image on the cover, when considering buying, therefore because of this the font needs to be good enough to lure the customer in.

For straplines, cover lines and basic text I want the photo to have a formal feel towards it which will create atmosphere for the magazine and make it a more enjoyable read, a font I do like is Tahoma, this is because it is simplistic and easy to read, along with this it also looks professional.

The contents page should include conventional simplistic font, this is because it is the main page readers will continuously flick back to in order to find a different article to read. If the font is difficult to read it will be a massive off put for the reader. In addition the double page spread should have an easy read font. A typewriter font would be a suitable choice because it is commonly seen in newspapers and magazines, therefore it would appear conventional plus comfortable.

Colour Schemes

Colour Palettes by

Double Spread Analysis - SPIN

SPIN double page spread cover has a similar conventional layout to NME; this includes a large image taking up roughly 2/3 of the page and the rest left for text. The image used is interesting, it is a close up of Florence, which allows the audience to recognise that she seems to look happy, her hair is clearly blown back and it seems to look like an in action shot. Because the photo is a close up there is a lot to identify and it adds a sense of importance. The image is black and white, which can suggest that there is something being hidden, her true colours aren’t showing.

The whole magazine is in black and white, this is a simplistic look is affective. “Florence and the machine” is wrote in big font, not only because it’s the title of the article but also it is the name of the band, therefore it needs to draw attention to readers so they know who it is. The artist of the year box positioned above the title can make the reader want to go into more depth and find out why etc. There isn’t a huge amount of text used in the spread; this allows more focus on the image itself. Along with this the font seems to be simplistic in the interview, however the writing beneath the title has a feminine touch to it, this correlates well with Florence because obviously she is female.

The kicker is interesting because it is unique. The use of columns give it a magazine feel, on the other hand the black and white can emphasise more of a newspaper feel.