Monday 28 January 2013

Double Page Spread Analysis - NME




NME have gone for an unconventional look in this specific double page spread, instead of using the standard colour palettes consisting of black red and white they have gone for an overall darker look, including colours purple and black, this suggests the personality of the band, as their new album has been “death obsessed” and they are a “dark-hearted trio”.

The overall look of the double page spread is a layout that we come across a lot; this consists of a big image taking up usually half, or more of the page. The image in this specific double page spread takes up around 2/3 of the page, it is a long shot of the White Lies, the lightening used in the photo makes the image look dark and dull, it doesn’t reveal anything intriguing about the band. However this allows the page to have a more simplistic look which is very affective. In the image the audience can notice that a lot of their body is hidden in shadows to suggest that there could be something that they don’t know about this band. Along with this the lightening can suggest that although they are hidden, they want to be in the spotlight and they want to be a big, powerful well-known band.

The font used in this magazine is very simplistic and easy to read, this is good because it avoids confusion for the reader. We are instantly exposed to a huge title which is taking up around 1/3 of the left hand page; it is known as a pull quote from a previous interview saying “we want kings of leon’s career”. The font is very clear and bold and it is underlined to emphasise the importance of it.  The pull quote is very optimistic and can be seen as arrogant considering the success of Kings of Leon’s.  The type up at the bottom is in New Times Roman, this is just a standard conventional font. In the text main words are also in purple instead of the black, this goes with the colour scheme and allows more focus on specific words like ‘White Lies’ and makes it look professional. The layout of the font is a lot neat and professional; they have used the conventional columns and have used a little sub paragraph, which looks neat. 

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